Friday, January 29, 2010

How to Increase Conversion Rates by Leveraging Google Analytics (1)

The Significance of Conversion rates

How can you increase your conversion rates on a consistent basis? It is one of the key determinants of how successful you become. Maybe thousands of people visit your blog/website weekly, congratulations. That is an awesome feat, seeing as traffic generation is one of the most arduous tasks. But are these visitors really spending time on the site, are they really doing what you want them to? Are they being converted into subscribers? Are they window-shopping or spending money? When 10 people visit, for example, how many buy your product and services? How many come back again and again?

Astrology and Wealth

Before we go deeper into plumbing how to increase conversion rates, I must say that I find it difficult to believe that astrology is not a key part of the core-curriculum we internet marketers are required to master!

Imagine how beautiful our bottom –lines (and lives) would be if we could predict the future. Before investing your time and money in that portal/blog/website that eventually failed-you would know. Before spending sleepless nights on that definitive 150 page e-book on” advanced pinging strategies”-you would know. Imagine how richer you would be by providing consulting services (on what the future holds) to millions of internet wealth seekers! And you can finally cast keyword research into the lake of fire. (I know you have been fantasizing on doing that… me too).

Cold reality

Well, let us stop dreaming; let us make the best use of what we have: marketing control systems. We all love and yearn for consistent and accurate feedback. We long to know if we are progressing or regressing. We are concerned with our return on investment. And we want to prove to our friends and foes that this “internet stuff” really works,right?

That is why we plan; implement and then evaluate.We leverage the results to improve again and again. Thus through the feedback system, we improve key facets of our business. The operative word here is improve.

Google Analytics is an online feedback system. It helps us to track and test key variables of business success. Success requires mastering many factors. Google analytics helps us in the process of analyzing and evaluating key variables of our business, and thus determine how best to convert visitors to our blog/website to customers. (Yes, it is all about the moolah).

Monday, January 4, 2010

Autopilot Research-How to Automate a Large Part of Your Research Process

We live in the information age. In fact, a large percentage of us earn our livelihood by selling information (or knowledge) in various formats. The quality of our information products is largely dependent on the research backing it. Our prospects and clients are very discerning –and can spot weak, mediocre, rehashed products easily. They can also easily appreciate products that are based on in-depth research.

It is important to stress that I am using the term product loosely-a humble email is a product. An article is a product. A blog is a product. They are all potentially valuable offerings, since they can be leveraged to enhance other people’s lives. Thus, whether we are affiliates or product owners; the research process enriches our offerings.

A large part of internet marketing revolves around content creation, which is not an easy task. We need to determine (via research, if there is a need for our product), we need to create the product (a process heavily dependent on research).This process of gathering and sifting through a haystack of information is vital and fundamental, but might be boring and difficult (I would rather be watching The Simpsons).We need to find out (via research) where our prospects hang out.

I will introduce you to a product that will help you automate about 70% of your online research. I am not an affiliate of the company. I am using the service and I am very pleased with it. I also derive a lot of joy by being a catalyst for other people’s growth. The service is Giga Alert, formerly Known as Google Alerts.

You can use the service to incorporate dynamic results into your web pages, to find leads, conduct competitive intelligence, target your research by language or locations, schedule your alerts to fit your work and lifestyle, access news, find out what others are saying about you online(is there a term like gossip research?) and other benefits.

As a creative person, I am sure you will find other novel and positive uses for Giga Alert, which will enhance your life and make your online marketing easier and more enjoyable. You can be relaxing sipping Pina Coladas, while your laptop slaves away, scouring the web for gems that you will later translate to gold. If you like to work smart, then visit .I am not an affiliate

Maybe you are not interested in marketing related research, you can use the service for other forms of research (or you can use it to find out about The Simpsons).